Load Your Brand Into a Claude or ChatGPT Project
The exact steps to turn brand documentation into a project your AI actually uses — Claude and ChatGPT, click by click, plus how to test that it worked.
Blog
Insights on building the person, building the brand, and building the systems that create real leverage.
Building This Site on a Production-Grade Foundation
Why a two-page personal site runs a tokenized design system, feature folders, layout-owned SEO, and a typed analytics catalog — and what that buys later.
How This Site Talks to LLMs
Every page here ships a markdown mirror, an llms.txt index, a served AGENTS.md catalog, and answer-ready JSON-LD. Here is the whole setup, end to end.